Hi, I'm Sam Kyle.

Strategic marketing and brand leader with 13+ years of experience driving growth in the beauty industry through product marketing, go-to-market strategy, and community building. Proven success in repositioning brands, launching 50+ products with integrated omnichannel campaigns, and leading cross-functional teams to deliver measurable results—including 32% YOY revenue growth, CTRs above 3%, and Klaviyo open rates exceeding 50%. Highly skilled in messaging, sales enablement, influencer partnerships, and community advocacy, with a track record of transforming industry expertise into bold, scalable growth strategies that elevate brands and inspire loyal audiences.

brand ethos refresh
product & packaging refresh
mirabella brand book
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