Hi, I'm Sam Kyle!

Strategic marketing and brand leader with 13+ years of experience driving growth in the beauty industry through product marketing, go-to-market strategy, and community building. Proven success in repositioning brands, launching 50+ products with integrated omnichannel campaigns, and leading cross-functional teams to deliver measurable results—including 32% YOY revenue growth, CTRs above 3%, and Klaviyo open rates exceeding 50%. Highly skilled in messaging, sales enablement, influencer partnerships, and community advocacy, with a track record of transforming industry expertise into bold, scalable growth strategies that elevate brands and inspire loyal audiences.

2025
bold in the city lipstick launch
2025
day-to-night+ intense formula moisturizer
2025
velvet lip crayon(s)
2024
all-in-one+ clarifying serum
2025
hydrate • prime • protect SPF 30 makeup primer
2024
invincible for all
2022
phototherapy 7-color LED face mask
Back to Top