Hi, I'm Sam Kyle!

Dynamic Creative Director with over 13 years of experience growing businesses in the competitive CPG cosmetics and beauty industry. I specialize in leading brand strategy, product innovation, and omnichannel marketing campaigns that drive measurable engagement, market expansion, and revenue growth. Throughout my career, I have successfully translated brand visions into powerful narratives and visuals, helping to scale emerging and established wellness-focused brands. My leadership style fosters a culture of collaboration, creativity, and operational excellence, empowering both in-house teams and external partners to deliver high-impact results. I excel at identifying white space opportunities, launching new product lines, and executing strategic initiatives that fuel brand equity and customer loyalty. With a deep understanding of consumer behavior and market trends, I bring a holistic approach to building disruptive and enduring brands. Passionate about design thinking and storytelling, I seamlessly blend creativity with strategic insight to elevate every aspect of the brand experience.